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Research papers

Optimum stimulation level and means-end hierarchies

The main objectives of this article are twofold: first, to illustrate the full range of potentialities of this new approach regarding consumers' segmentation, product positioning and advertising strategies; second, to highlight the close connections...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Pierre Valette-Florence, Bernard Rapacchi
June 15, 1993
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Citation

Valette-Florence and Rapacchi (1993a, June 15). Optimum stimulation level and means-end hierarchies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimum-stimulation-level-and-means-end-hierarchies


Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

The objectives of this paper are two-fold : first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide . To this end, a survey of 352 cases...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
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Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour-french-


Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour

The objectives of this paper are two-fold: first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide. To this end, a survey of 352 cases of...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
×

Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour